Crowdfunding Strategies for Entrepreneurs of Color
We are helping racially diverse entrepreneurs use crowdfunding to expand their businesses, create jobs, and invigorate and diversify our economy in New Jersey.
Standout from the Crowd
The Center for Urban Entrepreneurship and Economic Development (CUEED) at Rutgers University, a top-ranked, internationally-recognized research university, conducted a crowdfunding study with financial support from the New Jersey Economic Development Council.
The study confirmed the power and potential of crowdfunding as a fundraising mechanism for Black and Latinx entrepreneurs. In fact, according to Seedinvest, 52% of crowdfunding campaigns led by entrepreneurs of color are successful.
That’s why we designed a two-part program
aimed at doing crowdfunding right.
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Webinar: Crowdfunding with Impact
Join entrepreneurs, crowdfunding platform leaders, and the mentors, marketers, lawyers and finance leaders crowdfunding right. On March 29 from 4-5:30 PM ET, those with the success recipe will share insights during a 90-minute free webinar.
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Pre-Accelerator: Crowdfunding
Apply now for a 6-week virtual pre-accelerator to get your crowdfunding campaign moving. Select a platform, create compelling value propositions, work on marketing, budgeting and activation. Participants receive $1K upon completion and campaign launch.
The Center for Urban Entrepreneurship
& Economic Development (CUEED)
CUEED at Rutgers University is a world-class research-driven teaching and practitioner-oriented entrepreneurship and economic development program committed to catalyzing the economy of the city of Newark (NJ), and other urban centers; creating wealth and jobs; being a model for all urban universities.
Since 2009, CUEED has worked across constituencies to create new knowledge, tools and vehicles that build diverse entrepreneurs and thriving urban communities. CUEED has strengthened 600+ businesses (62% Black or Latinx and 65% women).
